Hi, my name is Ruohan Li and you can call me Flora. I was born and raised in China.My major was international business for undergraduate study in Pennsylvania and I graduated in 2012. However, I finally found that I was interested in design, rather than business. Then I came here and studied Web Design & New Media in Academy of Art University.Although web design is a brand new major for me, I am passionate in each project and I believe it is a useful and powerful major for future society.
How often do I check my course requests in a week?
Do I usually forget the due date for tasks?
Do people prefer to use phone for web surfing?
What do people usually do on phone?
What do people usually do on computer?
What methods do people use for memory things?
What colors best match business/school?
Am I always have troubles for finding price?
How long will I spend on computer per day?
Will people bring a computer for a 3-days travel?
Do I often forget the file location in a computer?
What apps I will use every day?
Do I have a habit to use alarm clock for notification?
How many email accounts do I have?
Do I check all of them everyday?
Are visual designs more important than functions?
How many people have smart phone in USA?
Inforgraphic of Thesis Ideas
Abstract of Thesis Concept
The big deal for my project is convenience. From the research in current app store, they do not have email organizer that is able to check emails from all different company. Although each company has its own email application, it is complicated to check one by one. About the innovation, my purpose is to create a fun and interesting interface. In this case, people would like to check their email more frequently, and to avoid missing important messages and information. My target audience is younger generation such as students and young workers. I select this generation is because I want to design the more cute and interesting look of application, instead of business and official look, and I think the young generation could be easier accepted.
Thesis: the problem is the inconvenience of checking emails. It is time wasting to check all different email accounts by opening different application, and it also easy to miss some uncheck emails. In my opinion, younger generation may want to pay for this application. Since a lot of websites is requested to login or sign up to get services today, and students also need different email accounts for their course study, they might expect to have an application that they could check all emails at one time.
Antithesis: the obstacle for this project is that some people are used to check emails by different application and they may not want to change. Secondly, the email application that is coming from iPhone has a similar function as my project and a lot of people current use it and think it is good.
Synthesis: I used the email checking application in my iPhone for a while, but it is not easy to set up and the interface is boring. My idea to solve this problem is to make it easier to see each email account and to know how many uncheck emails quickly. Furthermore, I want to create a fun-looking interface such as a house or box to contain all of these different email accounts; in this way I want to make the users have desire to check their emails and to avoid missing some important responds.
Moodboards
Logos
Competitve Analysis
Competitive Matrix
Inspirations
Logo_Updated
Target Audience
The target audience for this project will be at age between 16 to 35, both male and female but the design tends more on female preferances. This generation is younger and have a willing to discover and try new and different things, usually are students, young workers, or peopel who settled down early but still have young hearts. They enjoy the process of reaching goals and completing tasks, and they prefer creative ways to represent the regular life.
Personas
The following personas are each a representative of three typical user groups from my target audience for this project.
Biography
Hi, my name is Ruohan Li and you can call me Flora. I was born and raised in China.My major was international business for undergraduate study in Pennsylvania and I graduated in 2012. However, I finally found that I was interested in design, rather than business. Then I came here and studied Web Design & New Media in Academy of Art University.Although web design is a brand new major for me, I am passionate in each project and I believe it is a useful and powerful major for future society.
Wordle
Table of Contents
Ted Video
20 Questions
Inforgraphic of Thesis Ideas
Abstract of Thesis Concept
The big deal for my project is convenience. From the research in current app store, they do not have email organizer that is able to check emails from all different company. Although each company has its own email application, it is complicated to check one by one. About the innovation, my purpose is to create a fun and interesting interface. In this case, people would like to check their email more frequently, and to avoid missing important messages and information. My target audience is younger generation such as students and young workers. I select this generation is because I want to design the more cute and interesting look of application, instead of business and official look, and I think the young generation could be easier accepted.
Thesis: the problem is the inconvenience of checking emails. It is time wasting to check all different email accounts by opening different application, and it also easy to miss some uncheck emails. In my opinion, younger generation may want to pay for this application. Since a lot of websites is requested to login or sign up to get services today, and students also need different email accounts for their course study, they might expect to have an application that they could check all emails at one time.
Antithesis: the obstacle for this project is that some people are used to check emails by different application and they may not want to change. Secondly, the email application that is coming from iPhone has a similar function as my project and a lot of people current use it and think it is good.
Synthesis: I used the email checking application in my iPhone for a while, but it is not easy to set up and the interface is boring. My idea to solve this problem is to make it easier to see each email account and to know how many uncheck emails quickly. Furthermore, I want to create a fun-looking interface such as a house or box to contain all of these different email accounts; in this way I want to make the users have desire to check their emails and to avoid missing some important responds.
Moodboards
Logos
Competitve Analysis
Competitive Matrix
Inspirations
Logo_Updated
Target Audience
The target audience for this project will be at age between 16 to 35, both male and female but the design tends more on female preferances. This generation is younger and have a willing to discover and try new and different things, usually are students, young workers, or peopel who settled down early but still have young hearts. They enjoy the process of reaching goals and completing tasks, and they prefer creative ways to represent the regular life.
Personas
The following personas are each a representative of three typical user groups from my target audience for this project.
SiteMap
Wireframes
POC Covers
Storyboard
Digital Thesis Book
Timeline