My name is Mariya Yukhimenko. I am from Russia. In October 2011, I came to California. In Russia I studied Journalism and then worked at a news agency as a correspondent. Living in the USA became a new stage in my life. I decided to try another field of work - Web Design, because I want to improve my visual and analytical skills. One of the reason of my choice was a location - Sillicon Valley and my husband who is software engineer. 90% people around me are from IT. I really enjoy talking about IT news in Sillicon Valley. I was amazed by the power of IT field, that contains two parts: visual (design) and technology (programmer science).
In my spare time I really love to draw portraits. I have some drawing skills, but I never thought about artistic career. Drawing is my hobby. I try to develop my sketching skills as an important signer. I think it is not easy to sketch during 3-5 minutes and do it constantly. Also I am crazy about movies of Jim Jarmusch, photos of Henri Cartier-Bresson and novels by Vladimir Nabokov, John Dos Passos (how beautiful he described New York in his novels! ) and Sergei Dovlatov.
wordle
TED talk
20 questions
1. How I can brush my teeth longer 2. How to stop miss my train (to be late)? 3. What’s the difference in relationship before and after wedding? 4. How to start cooking healthy dishes? 5. What percentage of people in San Francisco Bay Area work in IT-industry? 6. How to help homeless people? 7. How to learn how to drive a car quickly? 8. How to monitor your health effectively? 9. How to overcome fear of flying? 10. How to be ready for pregnancy? 11. How to make friends more easily? 12. How to study new languages more easily? 13. What advantages and disadvantages of freelance job? 14. What it is like to be a webdesigner at IT company in Silicon Valley? 15. How to be good at typography? 16. Why people are so worried about career? 17. How to read books everyday? 18. Why so many people love Steve Jobs? What is so special about him? 19. How to find a way to stop procrastinating? 20. What’s the best book for web designers?
infographics
my interactive infographics
statement of interest
How do you feel? Nervous? Worried? Will you bet will these people get on time?
I would like to create a mobile application that will help people to get to their destination on time by foot. The main feature of this application will be a sound alert system that will advise you to go faster or slower. In case if it’s impossible to get to your destination on time the application will advise you ways how to get there like bus or taxi. There will be real time data, so it will be easier to understand when will be a next bus or where is the closest taxi to your current location. Also you can choose next train or bus according to schedule system of domestic transportation.
Right now there is no a mobile application with similar function of alert system. The big deal about this idea is that people who are mostly walking can miss train, bus, flight, just because they don’t know how fast they need to go. Many people cannot gauge time. Wrist watch became an accessory, not a need. By force of affordability mobile phones many people use this device as a watch. Where do you carry your phone? Pocket? Purse or Bag? It is not convenient to take your mobile phone every 5 or less minutes to check time. You can try to find time on the streets or ask passers-by. But if you are rushing to your destination there is no time to do that. My application will offer opportunity to keep track of time in convenient way.
There are a lot of map-based mobile applications that calculate your time and path to destination, but none of them keep you inform how fast you need to go. Google maps, 511 Transit and Muni app help people in San Francisco to calculate estimated time of getting to a specific location, sounds directions, but they don’t have sounds alert how faster you need to go. Walk watch, walk tracker, walk with map apps are sport-directed apps that have sound alerts and information about user’s speed, but they focus on walking as a sport activity.
I am very enthusiastic about my application because I am one of those people who would like to use it. I take Caltrain everyday to get to San Francisco. Sometimes when I get out of school a little bit later I miss my train for 1 minute. I saw many times how people run and missed a train because of 1-3 minutes. The goal of my app is to help those people like me.
target audience
After user’s research, a survey and interview I consider as a primary target audience of my application working people from 25 to 54 years old, who usually get to workplace by foot. Special category is the people who live in one city and need to commute to another one. Everyday they take Caltrain, bus, muni or ferry and a walk to get to their workplaces or meetings.They depend on schedule of work and transportation, that’s why it’s so important to be on time. As a secondary target audience of the application I assume everyone who needs to get to a destination by foot. People can use in any case that required some punctuality from walk to a groceries store across the street before guests come to catching a flight in a new for user airport.
competitive matrix
I consider three apps as competitors: Google maps app, Muni app and 511 Transit app.
inspiration
I chose three mobile apps as my inspiration: Spendee, Shade and Moves.
moodboards and logos
Moodboard # 1 Moodboard # 2
Moodboard # 3
final logo
research
competitors
personas
During my research I interviewed some people who are potential users of my application. There are students, employees of IT companies and housewifes among interviewers. Everyone has a different background and day workflow, so it proves that people with completely different lives need my application to accomplish different goals. They told me how they would like to use this application and how it change their life.
Table of Contents
biography
My name is Mariya Yukhimenko. I am from Russia. In October 2011, I came to California. In Russia I studied Journalism and then worked at a news agency as a correspondent. Living in the USA became a new stage in my life. I decided to try another field of work - Web Design, because I want to improve my visual and analytical skills. One of the reason of my choice was a location - Sillicon Valley and my husband who is software engineer. 90% people around me are from IT. I really enjoy talking about IT news in Sillicon Valley. I was amazed by the power of IT field, that contains two parts: visual (design) and technology (programmer science).In my spare time I really love to draw portraits. I have some drawing skills, but I never thought about artistic career. Drawing is my hobby. I try to develop my sketching skills as an important signer. I think it is not easy to sketch during 3-5 minutes and do it constantly. Also I am crazy about movies of Jim Jarmusch, photos of Henri Cartier-Bresson and novels by Vladimir Nabokov, John Dos Passos (how beautiful he described New York in his novels! ) and Sergei Dovlatov.
wordle
TED talk
20 questions
1. How I can brush my teeth longer
2. How to stop miss my train (to be late)?
3. What’s the difference in relationship before and after wedding?
4. How to start cooking healthy dishes?
5. What percentage of people in San Francisco Bay Area work in IT-industry?
6. How to help homeless people?
7. How to learn how to drive a car quickly?
8. How to monitor your health effectively?
9. How to overcome fear of flying?
10. How to be ready for pregnancy?
11. How to make friends more easily?
12. How to study new languages more easily?
13. What advantages and disadvantages of freelance job?
14. What it is like to be a webdesigner at IT company in Silicon Valley?
15. How to be good at typography?
16. Why people are so worried about career?
17. How to read books everyday?
18. Why so many people love Steve Jobs? What is so special about him?
19. How to find a way to stop procrastinating?
20. What’s the best book for web designers?
infographics
my interactive infographics
statement of interest
How do you feel? Nervous? Worried? Will you bet will these people get on time?
I would like to create a mobile application that will help people to get to their destination on time by foot. The main feature of this application will be a sound alert system that will advise you to go faster or slower. In case if it’s impossible to get to your destination on time the application will advise you ways how to get there like bus or taxi. There will be real time data, so it will be easier to understand when will be a next bus or where is the closest taxi to your current location. Also you can choose next train or bus according to schedule system of domestic transportation.
Right now there is no a mobile application with similar function of alert system. The big deal about this idea is that people who are mostly walking can miss train, bus, flight, just because they don’t know how fast they need to go. Many people cannot gauge time. Wrist watch became an accessory, not a need. By force of affordability mobile phones many people use this device as a watch. Where do you carry your phone? Pocket? Purse or Bag? It is not convenient to take your mobile phone every 5 or less minutes to check time. You can try to find time on the streets or ask passers-by. But if you are rushing to your destination there is no time to do that. My application will offer opportunity to keep track of time in convenient way.
There are a lot of map-based mobile applications that calculate your time and path to destination, but none of them keep you inform how fast you need to go. Google maps, 511 Transit and Muni app help people in San Francisco to calculate estimated time of getting to a specific location, sounds directions, but they don’t have sounds alert how faster you need to go. Walk watch, walk tracker, walk with map apps are sport-directed apps that have sound alerts and information about user’s speed, but they focus on walking as a sport activity.
I am very enthusiastic about my application because I am one of those people who would like to use it. I take Caltrain everyday to get to San Francisco. Sometimes when I get out of school a little bit later I miss my train for 1 minute. I saw many times how people run and missed a train because of 1-3 minutes. The goal of my app is to help those people like me.
target audience
After user’s research, a survey and interview I consider as a primary target audience of my application working people from 25 to 54 years old, who usually get to workplace by foot. Special category is the people who live in one city and need to commute to another one. Everyday they take Caltrain, bus, muni or ferry and a walk to get to their workplaces or meetings.They depend on schedule of work and transportation, that’s why it’s so important to be on time. As a secondary target audience of the application I assume everyone who needs to get to a destination by foot. People can use in any case that required some punctuality from walk to a groceries store across the street before guests come to catching a flight in a new for user airport.
competitive matrix
I consider three apps as competitors: Google maps app, Muni app and 511 Transit app.inspiration
I chose three mobile apps as my inspiration: Spendee, Shade and Moves.moodboards and logos
Moodboard # 1
Moodboard # 2
Moodboard # 3
final logo
research
competitors
personas
During my research I interviewed some people who are potential users of my application. There are students, employees of IT companies and housewifes among interviewers. Everyone has a different background and day workflow, so it proves that people with completely different lives need my application to accomplish different goals. They told me how they would like to use this application and how it change their life.site map
wireframes
presentation
book covers
storyboard
sketched version
thesis book (first draft)
script