chiachia.jpg

Biography


Hi, my name is Chia Chia Tu. I’m from Taiwan, and I’ve been in SF for two years.

I studied international business for my bachelor degree. I spend one year in Graphic design department before I change my major to Web Design/New media in AAU.

I’m a dog lover. I got a husky back in Taiwan. Dogs need lot of attention, so I spent a lot of time on him. I also love to travel and draw in my free time, plus going to concert, listening to music, etc.


Wordle

wordle chia.jpg




TED




20 Questions



1. How to be better with people?
2.How to be better to communicate with people?
3. How can a website/app change people’s life?
4. How long should I wait if I want to delete mobile apps that haven’t been used for a long time?
5. Is social networking really help us more socially?
6. How long does it take to create my own style?
7. What does it take to be an art director?
8. How to change to world with my design?
9. How to take good care of a senior dog?
10. What motivates me the most?
11. How to be an awesome designer/illustrator?
12. What’s the side effect of growing up watching Disney movies?
13. How to make a cute and ugly looking stuffed animals?
14. How can I decorate my room with great style but with low budget?
15. Is meditation really helpful?
16. How to make my cellphone be a protection for me?
17. Will my mood for the day impact my future?
18. How to get rid of bad habits?
19. What is the best job for me?
20. How to create an app that is addicted?


Infographic For Thesis Ideas


info_Tu.jpg



Abstract


What is Pattern?
Pattern is a new fun app for creating beautiful custom patterns for wallpapers. Pattern provides retro elements for you to customized your unique design, you can even cut out your photos to be an elements of the pattern.

Pattern allows you to create amazing retro pattern artwork on your iPhone. Artwork can be used for wallpaper, e-cards, printing, or do whatever you want with it. Simply just use your fingers to click, drag, and scale the elements to design your one and only pattern, the only limit is your own creativity.

I often ask myself one question, why is it so hard to find a wallpaper for my iPhone. I don’t want to just use any picture and to set it as background. The icons for the apps are the main objects on the screen, if I set a beautiful picture as background, it will ruin the picture. And now with the new icon design with iOS 7, the icon is so much bigger and with brighter color, and it is even hard to find wallpaper that I love to match those big icons on the background.

My target audience is creative people who want to make their wallpaper unique and like vintage style. I want to use retro color for pattern design, because it is more neutral and muted so that is will not fight with the bright new icons.

It is really hard to find some nice wallpaper for iPhone because its tiny screen. If it is for my laptop screen, it is so much easier. There aren’t many things on desktop, only a few icons. So basically most image/photo will work well as wallpaper for a large screen. I want to use this opportunity to create something that I will love to use and have passion for. I want to use my creativity and design skills to make Pattern a simple, fun and easy to use mobile app. I also got inspired by scrapbook, a retro style feeing. Cutting out people or object from the picture you take and make it into an element for the background, every wallpaper create by Pattern is unique and made by you.

example.jpg


Competitors:
TileDeck is a pattern creator for iPad. Its pattern looks more like kaleidoscope.

BgPatterns is a tiny web app for making background patterns.

Pattrn is a wallpaper app for phones and tablets that gives you access to the huge collection of patterns created by the COLOURlovers community.

COLOURlovers
COLOURlovers is a creative online community where people from around the world createand share colors, palettes and patterns, discuss the latest trends and explore colorfularticles.

Moodboard & Logo

tu_logo-01.jpg

tu_logo-02.jpg

tu_logo-03.jpg

Market Research


tu_Competitive Analysis-06.jpg

Competitive Analysis


tu_competitive Analysis-02.jpg

Competitive Matrix


tu_competitive Analysis-03.jpg

Inspiration

tu_competitive Analysis-04.jpg

Target Audience

Primary
Creative people
Aged 15-40
Access to mobile device

Secondary
Designer
Aged 18-50
Access to mobile device

Personas


tu-persona-01.jpg


tu-persona-02.jpg



Sitemap


tu_sitemap-01.jpg

Wireframes

tu_sitemap-03.jpg

tu_sitemap-04.jpg

Book Covers

patt bookcoverV3.jpg

patt bookcoverV4.jpg

patt bookcoverV2.jpg

Storyboard

tu_storyborad.jpg



Thesis Book



Timeline

Tu_Timeline.jpg